Buyers, Canadian Home Buyers, Sellers

Choosing A Realtor®- Do You Choose The Brand Or The Person?

Choosing A Realtor®- Do You Choose The Brand Or The Person?

The great consensus is that many people just don’t care what brand name (e.g. Windermere, Re/Max, etc) is behind  the person they’re considering.  What they seem to care about is the PERSON!  So let’s just say that brand isn’t very important.  Want proof?

Have a look here at an on the street survey and see what I’m talking about- this is very enlightening and a bit amusing at times.

So it seems that a person’s association with a particular firm wasn’t very important- in fact it was the 2nd least important of all.  Most people wouldn’t even interact with the broker or care who that person is.  And it’s becoming a fact that some brands are failing so why bother to be associated with a brand?

All these other factors were considered more important than the company/brand with which the agent was associated:

  • Honesty and trustworthiness
  • Reputation of agent
  • Agent is friend or family member
  • Agent’s knowledge of neighborhood
  • Agent has caring personality/good listener

Now just look at the first two.  Those are what really matters and those are the ones that get you referrals, right?  But also, those qualities can be communicated in other ways especially through your blogging.  By listing your recommendations and your resume/bio on your blog or website and on sites such as LinkedIn, you can then make these kudos easily accessible when people ask about your credentials.  People really do read those and take them to heart.  What’s more, the recommendations are EASY to come by- one just needs to ask your client and it will come.

I use LinkedIn as my new way to get people to write a review.  If they aren’t a member, then a simple email letter will suffice that you can then post on your blog.

So ask yourself how do your clients know you?

  • Is it your brand?
  • Your face?
  • Your cell phone number?
  • Your blog?
  • Your reputation around town?
  • How often you come up in a Google search?

For many Realtors, its all the above- and that’s good.

For more information, check out these two blogs HERE and HERE.  They have a lot more information on this topic and may help prove to you that the brand doesn’t matter.  Once you learn about that, then maybe you’ll go for a broker that charges a lot less per transaction, has no  other burdensome fees and will allow you to really be an independent business-person.  I did that a year ago and have never looked back.


Information About Buying or Selling Greater Palm Springs Area Real Estate

Buying or Selling in today’s real estate market is a challenge and a process that is easily accomplished with the help of a Real Estate professional. You will need an expert who has lived in the desert and knows the lifestyle and the housing market here. The market in the Greater Palm Springs Area is alive and the values are exceptional for those who are looking for an ideal investment or a vacation/retirement property. We have choices for every need and budget in the communities we serve with any amenity you may desire. And if this is to be your primary residence- we have what it takes to get you settled into a fine family home in the neighborhood of your choice.

When I help you sell your home in the Greater Palm Springs Area, I strive to make the experience easy, friendly and yet professional. My mission is to provide outstanding service while utilizing the best practices and Internet technology available.

If you are plan to rent your home, we have the staff partners who can assist with management as well as a project manager who can assist with projects while you are away from the property.

For more information on how I can best serve your Greater Palm Springs area needs, please give us a call at 760-413-2871.

I won’t just sell you a house but I WILL help you find the home you will LOVE!


Ron is a Greater Palm Springs Area Realtor® specializing in vacation homes, investment properties and primary single family residences. He has the long term knowledge necessary to make the buying and selling of Greater Palm Springs Area real estate a smooth enjoyable process.